online branding

Social Media / Customer Service - they live hand in hand

Social Media / Customer Service – they live hand in hand

The longer I live in the social streams and engage in chats, it becomes more and more evident to me that at the core of all marketing and strategic decisions, the customer service a company provides is a game changer. Social media seems to intersect with customer service. In fact, I am starting to believe […]

Top 5 Questions to Ask when considering an Online Mortgage

Top 5 Questions to Ask when considering an Online Mortgage

In theory, shopping for an online mortgage should be faster, the service should be better and the cost cheaper vs. using a local broker or even a bank. One would assume that at least a portion of the money saved in paying larger commissions to self generating loan officers would be committed to salaried inside […]

Tell us a little about yourself...

Tell us a little about yourself…

Today’s web technology turns your online profiles into a social fingerprint. Social CRM’s (contact relationship management) platforms are popping up daily and with each new release comes technology advances. These social activity aggregate platforms pretty much do just that… they aggregate all your social activity into one nice and tidy contact info screen. If I […]

Looking for Social Media Talent? - Head to the Streams

Looking for Social Media Talent? – Head to the Streams

What do you mean by foot soldiers? – aka… Brand Evangelists Let me take you deep into the twitter streams for a minute. There is a world that exists that very few know about, where a rare breed of committed Social Media types live. I am not talking about rock star status, everybody’s heard their […]