Top lesson learned from the social media rock stars.
In the past few months I have had the opportunity to engage both in real life, on Skype or through the twitter streams with several very high profile social media peeps. On the surface and based on their past work experience, these peeps are very different, yet they all have that “something” about them. That “something” special about the way people perceive who they are, what they are about, how they are influential…. you know, their in real life Klout – that “something” about them factor….
I have thought long and hard about this post, pondering if I should mention people by name, and I have decided it in fact would be appropriate to point out several people for the examples I will address below.
Influential Social Media peeps, as different as their backgrounds and work experience may be, have one thing in common – They Engage
As many of you know, I am an avid participator in Twitter chats. Several months ago I was active in a chat that was discussing measuring influence and the guest host was @JoeFernandez , co-founder of Klout. I took strong notice that he went out of his way to answer as many questions as possible, staying in the stream well past the hour scheduled time frame and most importantly, he didn’t appear to discriminate answering questions from the every day ordinary person vs. the well known names who also were participating in the stream.
Not long after that I was turned on to a product called Nimble , a CRM / SCRM platform that was developed by @Jon_Ferrara , the CRM pioneer who was the mastermind behind GoldMine. I found Jon discussing Nimble in a chat stream, joined in and sure enough, just like Joe Fernandez, Jon was engaging and answering questions without signaling out anyone because of who they were or their social status.
Last month I attended a seminar which featured legendary Apple evangelist @GuyKawasaki . I arrived about an hour early to this seminar, and in typical fashion headed to the coffee table to get some of my favorite beverage. Low and behold who do you think was standing right there but the legend himself, Guy Kawasaki. I said hello… he said hello back… I asked him a few questions… he answered them. He was very sincere in our all to brief conversation and honestly appeared to show a real interest in our chat. I highly recommend reading Guy’s new book Enchantment.
Take everyone’s questions and thoughts seriously. Never take anyone for granted, regardless of their social or business stature.
Just this past week I had the opportunity to attend a very small meetup that featured Dups Wijayawardhana , creator of the hottest social media buzz around today, Empire Avenue. I was about an hour early for the meetup but noticed someone who appeared to be Dups sitting at the bar with laptop open. I introduced myself and sure enough it was him. I asked a question about the Empire Avenue platform and without hesitation, he opened a browser and began tutoring me on how to chat within the EAv platform.
Respect everyone you meet. It’s the little known people that will help you get to the next level. Never take them for granted.
I sent out a tweet the other day in regards to the strategy behind protected tweets. Within seconds I got a response from one of the top bloggers in the world, @ChrisBrogan . Not only did he send that one comment, he began to engage in a discussion with me regarding protected tweets.
The list goes on and on. @ChrisPirillo has answered several pleas for Mac help and a few other tweets I have sent out. One of my new favorite Twitter chats, #CMchat , has allowed me to engage with social media rockstars @DabneyPorte , @JessicaNorthey , @MackCollier and @TobeyDeys . The list goes on and on yet the theme stays consistent…
Friend, engage, connect and never ever consider discriminating against anyone simply because they have a low number of followers or are a non recognizable name.
My good twitter bud @PegFitzpatrick and I had a conversation just this morning discussing this very topic. In fact, we have had this conversation many times before and the people that are building a sustainable following in the social streams all get this –
Make every conversation and engagement with people meaningful. Be sincere, show respect and never assume anything.
NEVER FORGET – EVERYBODY MATTERS